Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.

  1. Content -Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
  2. Testimonials -Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
  3. Social Media Icons -Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.
  4. Contact Information -Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
  5. Tracking -Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
  6. Loading Time -Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
  7. SEO -Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results with search engine optimization (SEO).

1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.

2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.

3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.

4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.

5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

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